November 11, 2008 (Manilla, Philippines) — AsianLogic Limited (AIM: ALOG), the diversified Asia-Pacific online and land-based gaming company and recent recipient of the Asian Operator of the Year Award from the eGaming Review Industry Awards, is pleased to announce that it has been named as the exclusive marketing partner for Asia for popular online 3D poker room PKR.com.
Under the terms of the agreement, AsianLogic will be responsible for developing PKR.com’s customer base in Asia. Using its recognised knowledge of the Asian gaming and affiliate market and local payment processing solutions, AsianLogic will be promoting PKR.com via strategic affiliate partnerships and programs as well as direct marketing initiatives throughout the region.
PKR.com is a leading online poker brand known for its innovative poker room software that allows players to play in a truly 3D environment. Last August, PKR.com reached its two millionth player milestone less than a year after gaining its first million users. Because of its leading edge technology and success in the marketplace, PKR.com recently received “Hotshot Operator of the Year” at the prestigious eGaming Review Industry Awards 2008.
Tom Hall, AsianLogic CEO, said: “PKR.com is a very innovative and popular online poker brand and to be named their partner in Asia displays PKR.com’s trust and confidence in AsianLogic. With our knowledge of the Asian gaming market, not to mention affiliate marketing in a diversely-cultured region like Asia, we believe the PKR.com brand is destined for rapid growth and success. The PKR.com 3D product is also ideally suited for the huge Asian subscription gaming and play for points markets and we see significant opportunities in these sectors.”
Malcolm Graham, CEO of PKR.com, expressed his confidence of the partnership with AsianLogic:
“We see huge potential and acceptance of our unique 3D poker product in Asia and for success we need a local partner that understands our needs and possesses the right experience and competency. We believe AsianLogic is the best partner for PKR.com.”
ends
NOTES TO EDITORS
About AsianLogic (www.asianlogic.com)
AsianLogic is a leading online and land-based gaming company focusing on the Asia-Pacific markets. The Company operates eight online casino brands and four online poker rooms as well as land-based sportsbook operations through its MegaSportsWorld brand. It is a specialist in Asia-specific games such as Mahjong, Cho-Da-Di, Do-Di-Zhu and 13 Card Poker. The company owns and operates The Asian Poker Tour (www.asianpt.com).
The Company also maintains a corporate advisory team specialising in the gaming sector, which is an active investor in gaming-related businesses as well as providing consultancy and analytical services. AsianLogic enjoys strong commercial relationships with leading gaming providers including Playtech and LVS. Founded as ESL in 2002, AsianLogic employs over 300 employees, the majority of whom are based in the Philippines.
About PKR (www.pkr.com)
PKR.com is a revolutionary new concept in online poker that has changed the way that online poker is played. Featuring stunning real-time 3D graphics and a uniquely engaging and immersive gaming system, PKR.com brings an unparalleled and previously unseen level of realism to online poker. Developed by some of the brightest stars in the video games and poker industries, PKR.com was founded in 2005 by President Jez San, one of Europe’s most respected technology entrepreneurs and the first person to ever be awarded an O.B.E for services to the computer games industry.
iGaming Media contact:
Lyceum Media for Asian Logic
Melissa Ross
melissa@lyceummedia.com